Colours are very meaningful tools for sighted people. they can be used to send positive or negative messages, encourage sales and attract people to adverts. Most importantly, colours that pop make a statement
Think about it, if you want to draw attention, you may choose the colour red. if you are trying to portray cleaningness, you choose white. if you are being environmental friendly, you go with green. yellow is the ultimate colour to depict optimism and cheerfulness.
In marketing products to prospective buyers, colourful ads go a long way in establishing an initial attraction. This depends on the kind of product you are selling and the brand image of the product being potrayed
Colours have and will continually have an effect on the minds of people. This is because it is inherent in an individuals nature to be attracted to beautiful things.
I think the use of colours cannot be overemphasised. Colours that pop make a statement and that statement is what a good advert needs to attract people to buy a product.
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The psychology of colur is the study of colour as a determinant of human behaviour. Therefore one can say with the use of the right colours, peoples behaviours can be influenced towards the purchase of their products as the case may be
My ideas may not be perfect but your opinions would always count and ideas duly noted. These are thoughts from ME to YOU.
Have a wonderful day.